Newsletter for UA managers
Which of your UA channels is quietly burning budget?
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Channels run in production
- Google UAC
- Meta
- TikTok
- Apple Search Ads
- AppLovin
- ironSource
- Moloco
- Mintegral
- Unity Ads
- Vungle
- Appier
Latest from the playbook
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MMP vs. Spreadsheet Tracker: You Need Both, Not One
Your MMP tells you what happened. It can’t tell you what you planned or why you changed it. Here’s how to split the job between an MMP and a tracker.
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AppsFlyer Shows Zero Attribution but Events Are Firing: A Diagnostic Order
When Meta shows installs and AppsFlyer shows none, the installs almost always happened. Six checks, cheapest first, to find where the attribution chain broke.
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Mobile UA Tracking, Budgeting & Experimentation — the Full Picture
Attribution, channel benchmarks, and decision logs aren’t three separate problems — they’re one system. Here’s how they fit together, and where most teams’ setups quietly fall apart.
Tools for running UA, not reading about it
All products →Mobile UA Budget Tracker
The exact file I open every Monday — six tabs from setup and monthly planning to an experiment log, built from running 11+ channels.
Performance · Dashboard · Experiment log
Experiment Log Template
A structured way to record A/B tests so results compound instead of getting forgotten in a Slack thread.
Result archive
Channel Diagnostic Kit
A short, paid deep-dive for deciding which paid channel deserves your next testing dollar.
Secure checkout on Gumroad · instant access link · 14-day money-back guarantee.
Get the UA Channel Scorecard
A one-page framework for scoring which channel deserves your next dollar — free, delivered the moment you subscribe.